Dow Jones: SuperMedia Benefitting from SuperGuarantee
For those who question the viability of print Yellow Pages in today’s digital age, be sure to check out today’s Dow Jones article on the success of SuperMedia’s SuperGuarantee program. According to the...
View ArticleLocal Mobile Search Roundup: Google Android Dominates, Apple iPhone 4S...
Google Android Continues to Grow Share of U.S. Smartphone Market comScore released its monthly mobile subscribers study this week, and the results represent an ongoing trend in the industry: Google...
View ArticleLocal Search Association and Cleveland City Council Raise Awareness for...
Earlier this year, the Local Search Association and the Association of Directory Publishers launched an upgraded consumer choice website, www.yellowpagesoptout.com, which makes it even easier for...
View ArticleAmericans Reference ‘Jewelers’ Heading in Record Numbers in November
With the holidays right around the corner, Americans nationwide looking to buy the perfect gift for a loved one, will turn to Yellow Pages search tools in record numbers to find a local jeweler. More...
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Yellow Search TODAY! To Host ‘Social Media Marketing for the SME Market’...
European readers: be sure to check out Yellow Search TODAY’s upcoming workshop, “Social Media Marketin for the SME Market,” scheduled for April 18, 2012 in Hanover, Germany. Arranged by Peter Buxton...
View ArticleUpdate on Our Efforts to Protect Yellow Pages Delivery in Seattle and San...
As many of you know, despite extensive work to demonstrate our commitment to consumer choice and sustainability, the Yellow Pages industry has been targeted in Seattle and San Francisco with government...
View ArticleDespite Shifts, Print Yellow Pages Remain Viable Local Media Source
AT&T’s announcement last week that it plans to sell a majority stake of its Yellow Pages units to Cerberus Capital Management has generated discussion about the future of print Yellow Pages. While...
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‘Search Starts Here’: Google on the Growth and Opportunities in Mobile Search
This morning Rick Ducey, managing director at BIA/Kelsey, moderated a discussion with Ursula Worth and Nick Boos of Google. Ursula, head of directories and web hosting partnerships, reiterated with...
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‘Search Starts Here’: Reinventing the Directory Organization
Our own Brad Carson, vice president of operations, moderated a relevant and insightful conversation yesterday morning with change management experts about the bold moves necessary to drive the...
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LSA Directories Online Launches Enhanced New Features
Over the weekend, LSA Directories Online was updated with some exciting new features. As many of you know, our LSA Directories Online database serves as a single source for accessing print directory...
View ArticleNinth Circuit Denies City of Seattle’s Latest Motion, Finalizing Free Speech...
Last week, the U.S. Ninth Circuit Court of Appeals once again ruled in favor of First Amendment protection in our case against the City of Seattle over its discriminatory phone book law. In a ruling...
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Keep America Beautiful Encourages Use of www.YellowPagesOptOut.com
As we head into summer, our friends at Keep America Beautiful are encouraging supporters across the country to de-cluttering for summer by following a few tips. One of the tips offered is for those...
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As Local Search Goes Mobile, Search Engines, Yellow Pages, and Store...
Today, we are releasing results from our annual “Local Media Tracking Study,” which provides key insights into the reach of various local media sources. In this first of two blog posts, I discuss...
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LSA|14: Google Amps Up Efforts to Help Partners Be the ‘Trusted Digital Media...
Kristin Coit, head of directories and web hosting partnerships, channel sales North America for Google, helped kick off the first day of sessions by introducing Google’s efforts to help partners...
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Local SEO Bible: The 2014 Local Search Ranking Factors
David Mihm and his cabal of local SEO professionals have been reverse engineering Google’s local algorithm since 2008. Today the 2014 edition of the now widely anticipated “Local Search Ranking...
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